The Secret of High-Performing Marketers: Building the Next-Generation Content Workflow with AI
Session Overview
What sets high-performing marketers apart is not simply how often they use AI. The difference lies in their ability to quickly judge the quality of what AI produces — and in the habit of building up work context so they do not have to explain everything from scratch every time.
In this session, Seulki Kang will demonstrate how marketers can use Genspark Workspace 6.0 to build and retain their own working context, collaborate more effectively with team members, and carry that context across different types of work.
From design and document creation to prototyping and development, the session will show how a shared AI workspace can help teams work more efficiently without repeatedly starting from zero.
The real difference comes from two habits: knowing how to evaluate AI output immediately, and building reusable context so every task does not have to start from scratch.
Speaker
Founder, After Work AI
Former Global Media Team Member at Innocean
She is the founder of After Work AI, a practical AI community with more than 3,000 members, where professionals exchange ideas, tools and hands-on approaches to integrating AI into their everyday work.
She also publishes the newsletter Growth Notes and serves as a Genspark Genius Ambassador, sharing practical insights on AI, marketing, productivity and new ways of working across multiple channels.
Previously, she led the Data Strategy Team at Focus Media Korea and worked as part of the Global Media Team at Innocean, building hands-on experience across marketing, media strategy, data and organizational transformation.