CMS 2026 — The Secret of High-Performing Marketers: Building the Next-Generation Content Workflow with AI | Seulki Kang

The Secret of High-Performing Marketers: Building the Next-Generation Content Workflow with AI

Session Overview

As AI rapidly becomes part of everyday marketing work, the real competitive advantage is no longer simply knowing how to use individual AI tools. What matters is how marketers connect those tools into a workflow that improves the way ideas are developed, content is produced and work gets done.

High-performing marketers are beginning to redesign their entire content process around AI — from research and ideation to planning, creation, refinement and execution. Rather than using AI only for isolated tasks, they are building repeatable systems that allow teams to work faster while maintaining strategic thinking and creative quality.

In this session, Seulki Kang will share practical approaches to building an AI-powered content workflow based on hands-on experience across marketing, data and AI.

Through practical examples and real-world use cases, the session will explore how marketers can integrate AI into their daily workflows, identify which tasks should be automated or augmented, and build working systems that can scale beyond individual experimentation across teams and organizations.

The next generation of marketing productivity will not come from using more AI tools — it will come from designing better workflows around them.

Speaker

Seulki Kang
Seulki Kang
Genspark Genius Ambassador
Founder, After Work AI
Former Leader, Data Strategy Team at Focus Media Korea
Former Global Media Team Member at Innocean
Drawing on hands-on experience across marketing, data and AI, Seulki Kang explores practical ways to put AI to work in real-world tasks and help AI transformation take root within organizations.

She is the founder of After Work AI, a practical AI community with more than 3,000 members, where professionals exchange ideas, tools and hands-on approaches to integrating AI into their everyday work.

She also publishes the newsletter Growth Notes and serves as a Genspark Genius Ambassador, sharing practical insights on AI, marketing, productivity and new ways of working across multiple channels.

Previously, she led the Data Strategy Team at Focus Media Korea and worked as part of the Global Media Team at Innocean, building hands-on experience across marketing, media strategy, data and organizational transformation.