How MUSINSA Is Breaking the Limits of Content in the AI Era: Trial, Error, and Lessons from Its Creative Team
Session Overview
In an age when creating content with AI is no longer remarkable in itself, the real question is how creative teams can use AI to overcome the practical limits of production.
In this session, MUSINSA's Video Team and Style Content Team will share how they have integrated generative AI into real production workflows — addressing challenges around cost, time, scale and communication along the way.
For the Video Team, AI has lowered traditional production barriers created by budgets, schedules and technical complexity. Through repeated experimentation, the team has developed its own principles for AI-powered video production and applied them across real projects, moving beyond one-off experiments toward a repeatable way of working.
The Style Content Team took a different approach. In an era when AI can make almost anything look spectacular, the team chose to focus on simplicity — turning MUSINSA's distinctive product curation and styling format into a scalable system supported by its own AI Studio.
The biggest change is not simply lower production costs or faster execution. It is giving creative teams more freedom to test ideas, make decisions faster and turn their own creative principles into scalable systems.
Speakers
Today, he leads video content development for branding and marketing within MUSINSA's B&C organization.
More recently, he has been integrating generative AI throughout the production process, exploring how in-house creative teams can use AI to improve both production efficiency and the quality of their work.
She later worked across domestic and global brands in roles including store staff, visual merchandising and store management, gaining first-hand experience of how brands connect with consumers at the point of experience.
She went on to work as both a merchandiser and style editor, expanding her expertise at the intersection of commerce and content.
Today, as a Senior Lead at MUSINSA, she is leading the effort to translate that accumulated creative instinct into a generative AI-powered system for MUSINSA Coordination.