CMS 2026 — The New Rules of Content 2026: In an Age Where AI Creates, What Moves People?

The New Rules of Content 2026: In an Age Where AI Creates, What Moves People?

Session Overview

In an age where AI can generate content endlessly, producing more is no longer a competitive advantage. Search is shifting toward AI-generated answers, discovery is increasingly driven by algorithmic recommendations, and the paths through which brands reach consumers are being redrawn.

This session examines the changes reshaping content marketing in 2026 and identifies the new rules marketers need to understand. It offers a big-picture view of the themes that will run throughout the two days of CMS 2026.

Key Topics

  • How the value of content is changing in an era of unlimited production
  • How the search, recommendation and purchase journey is evolving — and how brands should respond
  • The priorities marketers need to set now to prepare for 2027

In an era where content can be created without limit, producing more is no longer what creates competitive advantage.

As the path from search to recommendation to purchase is being redrawn, the marketers who understand the new rules behind that change will be the ones who move ahead.

Speakers

Donghoon Sung
Donghoon Sung
Head of Platform Division
CJ OnStyle
Donghoon Sung is a commerce innovation leader whose career spans strategy consulting and the retail industry.

He built his expertise at global consulting firms including Accenture, leading numerous strategy and M&A projects for the retail sector. He later worked at CJ Group's holding company, where he was responsible for strategy across major affiliates including CJ ENM and CJ Olive Young, helping shape portfolio expansion and growth strategies for the group's core businesses.

Today, he leads the platform division at CJ OnStyle, expanding customer fandom through content-driven video commerce, helping brands solve branding challenges, and building a new commerce ecosystem.
Hyungbin Kim
Hyungbin Kim
Vice President
Toss
Hyungbin Kim oversees the P&L of Toss's advertising business and leads a single integrated organization spanning sales, operations, strategy and finance, as well as product and engineering.

Drawing on more than a decade of experience in AdTech and a deep understanding of both markets and customers, he drives business scale-up initiatives that help partners achieve their goals through digital optimization.
Yeonjoo Hong
Yeonju Hong
Head of AD Business
Kakao Entertainment
Yeonju Hong is an advertising and marketing business leader with experience across major Korean IT platforms and the entertainment industry.

Working at the intersection of content, platforms and technology, she identifies new business opportunities and develops innovative revenue models designed to drive sustainable growth.
Taehun Kim
Taehoon Kim
Moderator · Executive Director
Formerly LG U+
Taehoon Kim has built his career by proving ideas through numbers rather than theory. He led advertising and new-business task forces at Daum, served as a business leader across advertising, commerce and AX at SK Telecom, and later held leadership roles at the LG Management Development Institute and LG U+, where he served as Executive Director of the Advertising & Commerce Business Group.

Over 26 years at the forefront of new-business development in major corporations, he has grown businesses from zero to approximately KRW 200 billion in annual revenue, repeatedly turning technology into commercial results in the field.

He is the author of Everything About Digital Marketing, Korean Men Report, and most recently What Customers Really Want in the AX Era.