Ads People Scroll Past, Consumers Who Stop: The Power of Questions That Drive Action Beyond Exposure
Session Overview
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Speaker
Keunok Lee
Vice President
ENLIPLE
Keunok Lee is a founding member of
ENLIPLE,
a data-tech SaaS company, and a digital marketing
professional with 20 years of industry experience.
She oversees the company's advertising business division and has played a key role in ENLIPLE's growth, building a high-value SaaS ecosystem together with its subsidiaries.
Her work includes Mobion, one of Korea's leading retargeting advertising platforms.
More recently, she launched AI ASK AD, a question-based advertising solution designed to create a new AdTech experience in which consumers interact directly with AI.
She oversees the company's advertising business division and has played a key role in ENLIPLE's growth, building a high-value SaaS ecosystem together with its subsidiaries.
Her work includes Mobion, one of Korea's leading retargeting advertising platforms.
More recently, she launched AI ASK AD, a question-based advertising solution designed to create a new AdTech experience in which consumers interact directly with AI.