Find Before You Create: Using AI to Discover What Audiences Want Next
Session Overview
It is time to stop asking AI simply to create more content. Its greater value lies in helping marketers discover what they should create — and why it will matter to their audience.
Trends tell us what is already gaining attention. Signals reveal the emerging needs, tensions and conversations that could shape what comes next.
In this session, Meltwater will demonstrate how marketers can use its MCP to analyze 100,000 consumer conversations, separate meaningful signals from noise, and turn real audience insights into relevant content opportunities.
Attendees will learn a practical approach to moving from listening to discovery and from discovery to action — identifying untapped audience questions, emerging narratives and cultural shifts before they become mainstream trends.
AI can become more than a content generator. It can be a strategic intelligence partner that helps marketers decide what content is worth creating next.
Speaker
She partners with organizations across the entire journey, from strategy development to execution, helping them drive data-driven decision-making and elevate their brand strategies using social and media data.
She has led numerous projects leveraging AI-driven media intelligence to transform fragmented digital signals into actionable insights.
Jieun also brings strong cross-market experience across Korea and Japan, helping brands understand audiences, identify emerging opportunities and make smarter content and marketing decisions.