CMS 2026 — People First, AI Amplified | Grace Jee

The Marketer’s Competitive Edge in the Age of AI: Lessons from Samsung, Dell, Apple, and LG on How to Create Markets

Session Overview

AI is rapidly transforming industries, giving organizations powerful new tools to automate work and improve efficiency. But as the focus on technology accelerates, there is a risk of overlooking the most important part of any business transformation: people.

After working across global technology companies, Grace Jee has seen one question repeatedly separate strong organizations from the rest: not simply what technology can do, but what should remain uniquely human.

In this session, she will share practical examples from LG Electronics, where AI is being applied to data-driven premium lead generation while strengthening human judgment, customer understanding and organizational knowledge.

  • Why human value remains constant even as technology changes
  • How LG Electronics applies AI to customer understanding and premium lead generation
  • How AI can amplify individual experience into organizational knowledge
  • How human-centered AI can help build stronger teams, not just faster workflows

The strongest AI strategy is not about replacing human capability — it is about amplifying what people do best.

Speaker

Grace Jee
Grace Jee
VP of Marketing
LG Electronics
Formerly Apple & Samsung
Grace Jee is a global marketing leader with approximately 25 years of experience driving digital marketing and customer experience innovation across the technology industry.

Her career spans leading global technology companies including Apple, Samsung Electronics and Dell, giving her experience across both global headquarters and local-market marketing organizations.

She has led work across global marketing strategy, digital platform innovation and brand experience, while developing a deep understanding of customers, markets and the evolving customer journey.

At LG Electronics, she leads B2B marketing within the MS Business Division, developing go-to-market strategies that connect product competitiveness with digital technology.

Her current work includes building global partner ecosystems, advancing premium lead-based revenue engines, and driving AI-powered Account-Based Marketing initiatives that connect customer discovery with end-to-end business opportunity creation.