Every Marketer Is Fighting Their Own AI Slop: Enter the Human-in-the-Loop Era
Session Overview
AI has dramatically increased the speed and scale of content creation and marketing operations. But as production accelerates, so does the fatigue around “AI slop” — generic, repetitive content that increasingly fills the market.
In this environment, the most important role for marketers may no longer be producing more content, but deciding what deserves to be made, what should be refined, and what should never leave the draft stage.
This session explores the rise of the Human-in-the-Loop era: a model in which AI supports scale and execution, while human judgment continues to shape direction, quality, originality and cultural relevance.
As AI makes it easier to create more, human judgment becomes even more valuable in deciding what is actually worth creating.
Speaker
He currently works at CJ CheilJedang, where his responsibilities span creative strategy and brand marketing. His career has covered a wide range of creative leadership roles, including Executive Creative Director and leadership positions across global agencies and brands.
Eugene has received recognition at major international advertising awards and has served as a jury member for global creative festivals, including Cannes Lions.
In 2026, he was selected for the Cannes Lions See It Be It global women’s leadership program as a tutor, reflecting his continued interest in creative leadership, mentorship and the future of the industry.
He is particularly interested in how human creativity and judgment can remain central as AI becomes increasingly embedded in content creation and marketing workflows.