From SEO to GEO, From Generative AI to Marketing Agents: Marketing AX in Practice
Session Overview
As search shifts toward generative AI, marketers are facing a new challenge beyond traditional SEO: GEO, or Generative Engine Optimization. At the same time, AI is evolving from a tool that simply creates content into a Marketing Agent that can decide what to create, produce it, operate campaigns and learn from performance.
In this session, Bomjin Jong will explore how AI is changing the marketing workflow from end to end — from discovery and content production to advertising operations and optimization.
Drawing on VCAT.AI's work with Naver Shopping and Hyundai Motor Company, as well as 43 global content operation cases from Hyundai, the session will show how brands are moving beyond isolated AI tools toward practical marketing automation at scale.
Attendees will gain a clearer view of how GEO, AI-powered content production and Marketing Agents can connect into one operating system — and what this shift means for the future role of marketers.
The next stage of marketing AI is not simply creating faster. It is building systems that can decide, create, operate and learn.
Speaker
To solve the bottlenecks of content production, he founded Pion Corporation and went on to build VCAT.AI.
Today, he is focused on transforming how brands create and operate marketing content by automating not only production, but the broader marketing workflow through AI.
His work explores how companies can move from using AI as a standalone creative tool to building scalable systems that connect content creation, media operations and marketing performance.